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CONSULTORIA 

ESTRATÉGICA

Build a more plural culture, promoting the inclusion of diversity in a gradual and legitimate way, aligned with organizational values.

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agree that they are more likely to apply new ideas to improve their results. Statistics show better organizational and financial performance of companies that promote diversity and inclusion.

 77% 

OF COMPANIES COMMITTED TO DIVERSITY

SOURCE:  MCKINSEY REPORT DIVERSITYMATTERS - LATIN AMERICA - JUNE 2020

WHO WE ARE

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  • LinkedIn

Entrepreneur and marketing professional with more than 20 years of experience, having worked in executive positions in the areas of Marketing, Strategic Planning and Communication at Unilever, Banco Real / Santander, LiveAd Agency and, recently, in Business and ESG Consulting.

 

Member of the Diversity and Inclusion Committee at Club Athletico Paulistano.

 

Graduated in Food Engineering from the Mauá Institute of Technology, with an MBA in Marketing from ESPM. 

Graduated in Anthroposophical Coaching by EcoSocial. Fluent in English and Spanish.

Pedro's mother.

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  • LinkedIn

Graduated in Business Administration from the Federal University of Rio de Janeiro, with a postgraduate degree from Fundação Getúlio Vargas/SP, she has more than 20 years of experience in marketing and business management, having worked in executive positions at Unilever, Natura, Banco Real and Banco Santander.

 

Volunteer for the Refugee and Migrant Insertion Committee of the Women of Brazil Group.

 

Entrepreneur. Fluent in English and Spanish. Mother of Luca and Ian, two citizens of the world.

Mulher de Negócios com Tablet

HOW WE ADD VALUE

1. Diagnosis

Current positioning of the company.

• Understanding the company’s DNA

• Interview with stakeholders

• Knowledge of history

• Maturity level assessment

• Needs assessment

• Study of the market and competition

• Company overview

2. Strategy

Strategic proposals and guidelines.

• Strategic recommendations aligned with the business

• Focus and priorities

• Main barriers and opportunities

• New benefits for the company

3. Implementation

Action plan, budget and monitoring

• Implementation phases

• Details of actions 

• Timeline

• Partners and suppliers

• Booklets and training

• Awareness raising actions

• KPIs and monitoring

Recepcionista de escritório

THE BENEFITS

  • PROMOTES EQUITY OF OPPORTUNITIES.
  • ALIGN DISCOURSE WITH PRACTICE.
  • INCREASES OPERATING RESULTS
  • INSPIRES PEOPLE, INCREASES PRODUCTIVITY AND SATISFACTION.
  • INCREASES THE ABILITY TO ATTRACT TALENT.
  • CONTRIBUTES TO CORPORATE IMAGE.
  • ATTRACTS YOUNGER GENERATIONS, WHO SEEK BRANDS CONNECTED WITH SOCIAL PURPOSES.

CONTACT

All rights reserved - Blueyez 2021

MESSAGE

Obrigado(a)!

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